What that means is that Pinterest users do not search for a particular brand name when browsing on the platform. Nearly all (97 percent) queries carried out on Pinterest are unbranded (Pinterest, 2019). This next Pinterest statistic will please new ecommerce owners and is proof of the need for a Pinterest marketing strategy. In 2020, the number of male Pinners increased by 40 percent year-over-year. There has been an increasing number of men signing up for the platform over the past few years.
However, the tide appears to be changing and we may soon see a tilt in these Pinterest demographics. In contrast, not only do men feel less of an emotional bond with Pinterest, but they also tend to use it more practically – as a tool for visual bookmarks. Women also tend to pin more, and this higher pin rate may be due to the fact that women feel more of an emotional connection to the platform and often use it for aspirational and motivational purposes. More specifically, six out of every ten Pinterest users worldwide are female (Pinterest, 2020). Pinterest stats show the platform as a predominantly female platform, with two times as many female Pinterest users than male users. One of the main Pinterest statistics to take into consideration is the platform’s gender demographics. The social media platform turned its user growth into positive numbers in 2022, starting the year with 433 million users in the first quarter, which it sustained in Q2. The platform attributed the fall to lower search traffic due to an algorithm change by Google. The number of Pinterest users continued to dip throughout the year and closed 2021 out with 431 million users, the lowest in six quarters. The platform peaked at 478 million users in Q1 2021 before falling to 454 million the following quarter. That said, the number of Pinterest users has been mostly falling over the past few quarters. As one of the world’s most popular social media sites, Pinterest currently has 433 million monthly active users (Pinterest, 2022).Įven though this number may pale in comparison with that of social media giant Facebook (which has 2.94 billion monthly active users ), at nearly half a million, Pinterest’s reach is still pretty impressive.
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